Compare gold buyers – who pays the most for your gold?
Enter the offers you've received and see them converted into kr. per gram and a percentage of the current spot price. That way you can see the difference in money before you say yes.
Compare your offers
Enter the offer either as kr. per gram or as a percentage of spot — the table works out the other figure for you.
Your gold
Weight and fineness determine what the offers are actually worth per gram.
- Metal value per gram
- 533,19 kr.
- Total metal value (100% of spot)
- 13.330 kr.
The offers
| Buyer | Per gram | % of spot | Payout |
|---|---|---|---|
| Local jeweller | 320,00 kr. | 60,0 % | 8.000 kr. |
| Online buyer | 453,21 kr. | 85,0 % | 11.330 kr. |
| Buy-back shop | 355,00 kr. | 66,6 % | 8.875 kr. |
The difference between the best and worst offer is 3.330 kr. for the same 25 grams.
Typical payouts by buyer type
The ranges are market norms in Denmark, not offers from specific companies. Use them as a benchmark when assessing whether an offer is reasonable.
| Type | Typical % of spot | Speed | Best for | Watch out for |
|---|---|---|---|---|
| Jeweller / watchmaker | 60–80 % | Same day, cash or bank transfer | Small quantities of jewellery gold, where you want to meet the person | The price is often negotiated in person — always ask for kr. per gram for your fineness |
| Gold buy-back shop | 70–88 % | Same day | Mixed scrap gold, dental gold, broken jewellery | Ask whether a fee is deducted for melting, valuation or payout |
| Online buyer (mail-in) | 75–92 % | 3–10 days including postage and valuation | Larger lots, where the percentage matters most | Check for insured shipping and that you can get the gold back free of charge |
| Bank / coin dealer (bars and coins) | 93–99 % | 1–3 days | Investment bars and coins with a certificate | Rarely accepts jewellery gold |
| Auction house | 70–110 % | Weeks to months | Antique, signed or rare jewellery with collector value | A 15–25% commission is deducted from the hammer price |
| Pawnbroker | 40–65 % | Instant | When you need the money today and want to be able to redeem the gold later | The most expensive route if you actually just want to sell |
Checklist before you say yes
- Know the spot price first. Look up today's rate on today's gold price and work out your lot with the scrap gold calculator.
- Ask for the price per gram for your fineness — not a total sum. A total sum hides how low the percentage really is.
- Get at least three offers. The difference between the best and worst is often 20–30% of the amount.
- Watch the weighing. The gold should be weighed in front of you on a calibrated scale, sorted by hallmark.
- Ask about fees. Valuation, melting, postage and payout should be free with a serious buyer.
- Get the offer in writing with date, weight, fineness and kr. per gram. The gold price fluctuates, so an offer typically only holds for the same day.
- Don't sell in a panic. Look at the price over the past few months before deciding.
The gold price right now
Offers are measured against this rate. If it has risen since the last offer, the offer should have too.
Gold price per gram
Questions about selling to buyers
What's a fair price when selling gold?
Always work it out as a percentage of the spot price for your fineness. Over 90% is very good and typically only seen on bars, coins and larger lots. 75–88% is normal for scrap gold at a professional buyer. Below 65% should send you to get one more offer.
Why does no one pay 100% of the spot price?
The buyer has to melt, refine, transport and insure the gold, tie up money in the meantime, and make a margin on the trade. That total cost is real, but it varies a lot from place to place — which is exactly why it pays to compare.
Can I negotiate the price?
Yes. A concrete competing offer is your strongest argument. Bring the grams, fineness and kr. per gram from another buyer — many will match it or add a little more rather than lose the sale.
Should I sell the item as gold or as jewellery?
If it has a brand, gemstones or age to it, the sale value may significantly exceed the metal value. Get it valued by a jeweller or auction house before sending it for melting — once melted, it can't be undone.
What should I bring when I sell?
Valid photo ID, the gold sorted by hallmark, and ideally your own weighing on a gram scale. That makes it easy to check the buyer's figures on the spot.